Brian Gunter is a B2B SaaS sales executive who specializes in driving revenue growth and market expansion in complex technology sectors. As the Director of Software Operations and Strategy at Tektronix, he leads comprehensive B2B SaaS operations, including new business acquisition, customer success, and sales enablement initiatives, while also developing effective go-to-market strategies.

Throughout his career, Brian has transformed underperforming teams into high-achieving revenue engines using data-driven methodologies and strategic customer engagement. At Tektronix, he expanded the customer base while enhancing the Net Promoter Score and diminishing churn through targeted customer success strategies. His implementation of AI solutions for pipeline management boosted average revenue per sale, and his go-to-market transformations increased account manager productivity.

Previously, as Director of Global Sales at Honeywell International, Brian led a global sales organization across multiple regions, overseeing the P&L in warehouse automation and robotics. He spearheaded enterprise software sales initiatives that achieved consistent growth by optimizing the global sales organization and implementing consultative selling methodologies. His leadership secured major enterprise agreements with Fortune 100 clients and expanded operations into Singapore and Malaysia.

At Securus Technologies, Brian led a SaaS enterprise team that achieved significant total contract value, maintained high renewal rates, and surpassed quotas through effective account management practices. His use of data-driven sales metrics and streamlined reporting fostered a culture of continuous improvement.

At Hilti, Brian launched a global SaaS solution in 25 countries over two years, collaborating cross-functionally with R&D and Engineering to refine the product-market fit. As a Senior Account Manager, he increased territory revenues and established exclusive agreements with government agencies. Brian has an MBA in Entrepreneurship from the University of Notre Dame and a Bachelor of Science in Marketing from Minnesota State University-Mankato.